Turn Your Expertise Into a Business: 3 Steps to Teaching What You Know

Pmladmin Published on April 05, 2023

Do you have a skill or knowledge that you would like to share with the world? If so, you may be wondering how to turn your expertise into a business. It's actually not as difficult as you may think! In this blog post, we will discuss three steps that will help you get started. Follow these steps, and you will be on your way to teaching what you know and making money doing what you love!

People who successfully transitioned their knowledge into a business

One of the easiest ways to get started is by looking at what others in your field have done. A great example is John Lee Dumas, a former lieutenant in the U.S. Army who turned his passion for podcasting into a business called Entrepreneur on Fire. After leaving the military, Dumas created a daily podcast featuring interviews with well-known entrepreneurs, and he has since grown his business into a multi-million dollar enterprise.

Another example is Chris Guillebeau, who taught himself how to travel around the world on $25,000 or less. Today, he owns a popular blog called The Art of Nonconformity and travels frequently to exotic locations all over the world.



So, how can you turn your own knowledge and skills into a successful business? Here are three steps that will help you get started:

Identify the skills or knowledge you want to share.

This may be something that you already do on a daily basis, such as teaching yoga classes or providing web design services. Or, it could be an area of expertise that you have always dreamed of sharing with others, such as cooking lessons or gardening advice. In either case, the first step is to identify what you want to teach and why you are passionate about it.

Research your competition.

Before you start to build a business teaching what you know, it's important to have an understanding of who else is offering similar services in your area and online. This will help you to identify gaps in the marketplace and create a unique selling proposition that sets your business apart. It may also help you to come up with new ideas for classes or services that no one else is offering!

Determine how you are going to reach your ideal customers.

Once you have identified what it is that you want to teach and the best way to share it with others, you will need to think about how your ideal customers are going to find you. This may involve building a website or blog, promoting your services on social media, or advertising in local publications. Whatever marketing methods you choose, be sure that they will reach your target audience and help you to reach your business goals.



Once you have identified your skills and expertise, the next step is to create a platform that will help you to reach potential students or clients. This may involve setting up a simple website with online class listings or creating an active social media presence where you can share tips and advice on related topics.

Free tools to help you build your brand


  • Social media platforms such as Facebook, Twitter, and Instagram are ideal for building a brand and reaching potential customers. These platforms allow you to share information about your business, engage with followers, and promote special offers or discounts.
  • Online marketing tools such as Google AdWords or MailChimp can help you build a targeted audience and reach potential customers with targeted advertisements or email campaigns.
  • Online business directories such as Yelp or Thumbtack provide a simple and free way to promote your services to a larger audience. Many of these sites also allow you to create profiles and customer reviews, which can help build trust in your brand and attract new clients.


Whatever tools or platforms you choose, remember that building a successful brand takes time and effort. Be patient, consistent, and focused on providing the best possible service to your customers, and your brand will thrive.

In conclusion, if you are looking for a new way to turn your expertise into a business, these three steps can help you get started. By identifying the skills or knowledge that you want to share, researching who else is offering similar services, and determining how you will reach your ideal customers, you can build a successful business by teaching what you know!

Tip: When writing about your expertise, it's important to focus on the benefits that your customers will experience. What makes your services unique? How can you help them to achieve their goals or solve a problem? Be sure to clearly communicate these advantages in your content so that potential customers can see how your services can benefit them. Additionally, don't be afraid to ask for help or feedback from others in your industry; this can help you to improve and grow your business over time!

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